Hotjar vs Microsoft Clarity
Updated June 2026 · A structured head-to-head comparison.
Free heatmaps and session recordings.
The verdict
Both Hotjar and Microsoft Clarity are credible product analytics tools, and the right pick comes down to your priorities.
Hotjar — Heatmaps and session recordings.
Choose Microsoft Clarity if you'd rather have a higher overall rating (4.6/5). Free heatmaps and session recordings.
Hotjar vs Microsoft Clarity: side by side
| Dimension | Hotjar | Microsoft Clarity |
|---|---|---|
| Starting price | Free – $32/mo | Free |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Free |
| Best for | Marketers, Ux Teams | Smb, Marketers |
| Platforms | Web | Web |
| Rating | 4.3/5 | 4.6/5Winner |
Hotjar key facts
- Vendor
- Contentsquare
- Pricing
- Freemium — Free – $32/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Marketers, Ux Teams
- Editor rating
- 4.3 / 5
- Founded
- 2014
- Headquarters
- St. Julian's, Malta
Microsoft Clarity key facts
- Vendor
- Microsoft
- Pricing
- Free — Free
- Free tier
- Yes
- Platforms
- Web
- Best for
- Smb, Marketers
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- Redmond, WA, USA
Frequently asked questions
Is Hotjar better than Microsoft Clarity?
Neither is universally better — Microsoft Clarity edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Hotjar or Microsoft Clarity cheaper?
Hotjar is the more affordable of the two to get started, at free – $32/mo. Hotjar starts at free – $32/mo; Microsoft Clarity starts at free.
Can Hotjar replace Microsoft Clarity?
Yes for most teams — both are product analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.