Hotjar vs Userpilot
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Hotjar and Userpilot are credible product analytics tools, and the right pick comes down to your priorities.
Choose Hotjar if you want a lower starting price (free – $32/mo) and a free plan to start on. Heatmaps and session recordings.
Choose Userpilot if you'd rather have a longer free trial (14 days) and a higher overall rating (4.6/5). Product onboarding and adoption.
Hotjar vs Userpilot: side by side
| Dimension | Hotjar | Userpilot |
|---|---|---|
| Starting price | Free – $32/moWinner | From $249/mo |
| Free plan | YesWinner | No |
| Free trial | — | 14 daysWinner |
| Pricing model | Freemium | Subscription |
| Best for | Marketers, Ux Teams | Product Teams |
| Platforms | Web | Web, Api |
| Rating | 4.3/5 | 4.6/5Winner |
Hotjar key facts
- Vendor
- Contentsquare
- Pricing
- Freemium — Free – $32/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Marketers, Ux Teams
- Editor rating
- 4.3 / 5
- Founded
- 2014
- Headquarters
- St. Julian's, Malta
Userpilot key facts
- Vendor
- Userpilot
- Pricing
- Subscription — From $249/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Api
- Best for
- Product Teams
- Editor rating
- 4.6 / 5
- Founded
- 2018
- Headquarters
- Austin, TX, USA
Frequently asked questions
Is Hotjar better than Userpilot?
Neither is universally better — Userpilot edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Hotjar or Userpilot cheaper?
Hotjar is the more affordable of the two to get started, at free – $32/mo. Hotjar starts at free – $32/mo; Userpilot starts at from $249/mo.
Can Hotjar replace Userpilot?
Yes for most teams — both are product analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.