Hotmart vs Linktree
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Hotmart and Linktree are credible creator tools tools, and the right pick comes down to your priorities.
Hotmart - Sell digital products & courses.
Linktree - The original link-in-bio.
Hotmart vs Linktree: side by side
| Dimension | Hotmart | Linktree |
|---|---|---|
| Starting price | Free | Free - $5/mo |
| Free plan | Yes | Yes |
| Pricing model | Usage-based | Freemium |
| Best for | Creators, Course Sellers | Creators, Brands |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Rating | 4.5/5 | 4.5/5 |
Hotmart key facts
- Vendor
- Hotmart
- Pricing
- Usage-based - Free
- Free tier
- Yes
- Platforms
- Web, iOS, Android
- Best for
- Creators, Course Sellers
- Editor rating
- 4.5 / 5
- Founded
- 2011
- Headquarters
- Belo Horizonte, Brazil
Linktree key facts
- Vendor
- Linktree
- Pricing
- Freemium - Free - $5/mo
- Free tier
- Yes
- Platforms
- Web, iOS, Android
- Best for
- Creators, Brands
- Editor rating
- 4.5 / 5
- Founded
- 2016
- Headquarters
- Melbourne, Australia
Frequently asked questions
Is Hotmart better than Linktree?
Neither is universally better - Hotmart edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Hotmart or Linktree cheaper?
Hotmart is the more affordable of the two to get started, at free. Hotmart starts at free; Linktree starts at free - $5/mo.
Can Hotmart replace Linktree?
Yes for most teams - both are creator tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.