HubSpot vs Omnisend
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both HubSpot and Omnisend are credible crm tools, and the right pick comes down to your priorities.
Choose HubSpot if you want a longer free trial (14 days), broader platform coverage and more native integrations. All-in-one CRM, marketing, and sales platform.
Omnisend — Email & SMS for ecommerce.
HubSpot vs Omnisend: side by side
| Dimension | HubSpot | Omnisend |
|---|---|---|
| Starting price | Free – $20/seat/mo | Free – $16/mo |
| Free plan | Yes | Yes |
| Free trial | 14 daysWinner | — |
| Pricing model | Freemium | Freemium |
| Best for | Smb, Marketing Teams, Startups | Ecommerce, Smb |
| Platforms | Web, Mac, Windows, Ios, Android, ApiWinner | Web, Api |
| Integrations | 6+ integrationsWinner | — |
| Rating | 4.5/5 | 4.6/5 |
HubSpot key facts
- Vendor
- HubSpot, Inc.
- Pricing
- Freemium — Free – $20/seat/mo
- Free tier
- Yes
- Platforms
- Web, Mac, Windows, Ios, Android, Api
- Best for
- Smb, Marketing Teams, Startups
- Editor rating
- 4.5 / 5
- Founded
- 2006
- Headquarters
- Cambridge, MA, USA
Omnisend key facts
- Vendor
- Omnisend
- Pricing
- Freemium — Free – $16/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Smb
- Editor rating
- 4.6 / 5
- Founded
- 2014
- Headquarters
- London, UK
Frequently asked questions
Is HubSpot better than Omnisend?
Neither is universally better — Omnisend edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is HubSpot or Omnisend cheaper?
HubSpot is the more affordable of the two to get started, at free – $20/seat/mo. HubSpot starts at free – $20/seat/mo; Omnisend starts at free – $16/mo.
Can HubSpot replace Omnisend?
Yes for most teams — both are crm tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.