softwares.com

Justuno vs Smartlook

Updated June 2026 · A structured head-to-head comparison.

On-site conversion and personalization.

Qualitative analytics for web and apps.

The verdict

Both Justuno and Smartlook are credible ab testing tools, and the right pick comes down to your priorities.

Justuno - On-site conversion and personalization.

Smartlook - Qualitative analytics for web and apps.

Justuno vs Smartlook: side by side

DimensionJustunoSmartlook
Starting priceFree - $39/moFree - $55/mo
Free planYesYes
Pricing modelSubscriptionFreemium
Best forEcommerce, MarketersProduct Teams, Smb
PlatformsWeb, APIWeb, iOS, Android
Rating4.5/54.6/5

Justuno key facts

Vendor
Justuno
Pricing
Subscription - Free - $39/mo
Free tier
Yes
Platforms
Web, API
Best for
Ecommerce, Marketers
Editor rating
4.5 / 5
Founded
2010
Headquarters
San Francisco, CA, USA

Smartlook key facts

Vendor
Smartlook (Cisco)
Pricing
Freemium - Free - $55/mo
Free tier
Yes
Platforms
Web, iOS, Android
Best for
Product Teams, Smb
Editor rating
4.6 / 5
Founded
2016
Headquarters
Brno, Czech Republic

Frequently asked questions

Is Justuno better than Smartlook?

Neither is universally better - Smartlook edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Justuno or Smartlook cheaper?

Justuno is the more affordable of the two to get started, at free - $39/mo. Justuno starts at free - $39/mo; Smartlook starts at free - $55/mo.

Can Justuno replace Smartlook?

Yes for most teams - both are ab testing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.

Stay ahead of the software curve

Side-by-side software breakdowns and pricing changes - in your inbox monthly.