Keyword Insights vs Screaming Frog SEO Spider
Updated June 2026 · A structured head-to-head comparison.
Keyword clustering & content brief automation.
The technical SEO crawler.
The verdict
Both Keyword Insights and Screaming Frog SEO Spider are credible seo tools tools, and the right pick comes down to your priorities.
Choose Keyword Insights if you want a longer free trial (4 days). Keyword clustering & content brief automation.
Choose Screaming Frog SEO Spider if you'd rather have a lower starting price (free – $259/yr), a free plan to start on and broader platform coverage. The technical SEO crawler.
Keyword Insights vs Screaming Frog SEO Spider: side by side
| Dimension | Keyword Insights | Screaming Frog SEO Spider |
|---|---|---|
| Starting price | From $58/mo | Free – $259/yrWinner |
| Free plan | No | YesWinner |
| Free trial | 4 daysWinner | — |
| Pricing model | Subscription | Freemium |
| Best for | Seo Specialists, Agencies | Seo Pros, Agencies |
| Platforms | Web | Windows, Mac, LinuxWinner |
| Rating | 4.6/5 | 4.7/5 |
Keyword Insights key facts
- Vendor
- Keyword Insights
- Pricing
- Subscription — From $58/mo
- Free tier
- Free trial (4 days)
- Platforms
- Web
- Best for
- Seo Specialists, Agencies
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- London, UK
Screaming Frog SEO Spider key facts
- Vendor
- Screaming Frog
- Pricing
- Freemium — Free – $259/yr
- Free tier
- Yes
- Platforms
- Windows, Mac, Linux
- Best for
- Seo Pros, Agencies
- Editor rating
- 4.7 / 5
- Founded
- 2010
- Headquarters
- Henley-on-Thames, UK
Frequently asked questions
Is Keyword Insights better than Screaming Frog SEO Spider?
Neither is universally better — Screaming Frog SEO Spider edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Keyword Insights or Screaming Frog SEO Spider cheaper?
Screaming Frog SEO Spider is the more affordable of the two to get started, at free – $259/yr. Keyword Insights starts at from $58/mo; Screaming Frog SEO Spider starts at free – $259/yr.
Can Keyword Insights replace Screaming Frog SEO Spider?
Yes for most teams — both are seo tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.