Kissmetrics vs Microsoft Clarity
Updated June 2026 · A structured head-to-head comparison.
Customer engagement and behavioral analytics.
Free heatmaps and session recordings.
The verdict
Both Kissmetrics and Microsoft Clarity are credible product analytics tools, and the right pick comes down to your priorities.
Kissmetrics — Customer engagement and behavioral analytics.
Choose Microsoft Clarity if you'd rather have a lower starting price (free), a free plan to start on and a higher overall rating (4.6/5). Free heatmaps and session recordings.
Kissmetrics vs Microsoft Clarity: side by side
| Dimension | Kissmetrics | Microsoft Clarity |
|---|---|---|
| Starting price | From $299/mo | FreeWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Free |
| Best for | Smb, Data Teams | Smb, Marketers |
| Platforms | Web, Api | Web |
| Rating | 4.1/5 | 4.6/5Winner |
Kissmetrics key facts
- Vendor
- Kissmetrics
- Pricing
- Subscription — From $299/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Smb, Data Teams
- Editor rating
- 4.1 / 5
- Founded
- 2008
- Headquarters
- San Diego, CA, USA
Microsoft Clarity key facts
- Vendor
- Microsoft
- Pricing
- Free — Free
- Free tier
- Yes
- Platforms
- Web
- Best for
- Smb, Marketers
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- Redmond, WA, USA
Frequently asked questions
Is Kissmetrics better than Microsoft Clarity?
Neither is universally better — Microsoft Clarity edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Kissmetrics or Microsoft Clarity cheaper?
Microsoft Clarity is the more affordable of the two to get started, at free. Kissmetrics starts at from $299/mo; Microsoft Clarity starts at free.
Can Kissmetrics replace Microsoft Clarity?
Yes for most teams — both are product analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.