Loomly vs Metricool
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Loomly and Metricool are credible social media management tools, and the right pick comes down to your priorities.
Choose Loomly if you want a longer free trial (15 days). Social media calendar and publishing.
Choose Metricool if you'd rather have a lower starting price (free – $18/mo) and a free plan to start on. Manage and measure social and ads.
Loomly vs Metricool: side by side
| Dimension | Loomly | Metricool |
|---|---|---|
| Starting price | From $42/mo | Free – $18/moWinner |
| Free plan | No | YesWinner |
| Free trial | 15 daysWinner | — |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Agencies | Smb, Freelancers |
| Platforms | Web, Ios, Android | Web, Ios, Android |
| Rating | 4.6/5 | 4.6/5 |
Loomly key facts
- Vendor
- Loomly
- Pricing
- Subscription — From $42/mo
- Free tier
- Free trial (15 days)
- Platforms
- Web, Ios, Android
- Best for
- Smb, Agencies
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Los Angeles, CA, USA
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
Frequently asked questions
Is Loomly better than Metricool?
Neither is universally better — Loomly edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Loomly or Metricool cheaper?
Metricool is the more affordable of the two to get started, at free – $18/mo. Loomly starts at from $42/mo; Metricool starts at free – $18/mo.
Can Loomly replace Metricool?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.