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Loop Subscriptions vs Paddle

Updated June 2026 · A structured head-to-head comparison.

Subscription app for Shopify brands.

Merchant of record for SaaS.

The verdict

Both Loop Subscriptions and Paddle are credible subscription billing tools, and the right pick comes down to your priorities.

Choose Loop Subscriptions if you want a lower starting price (free – $99/mo), a free plan to start on and a higher overall rating (4.9/5). Subscription app for Shopify brands.

Paddle — Merchant of record for SaaS.

Loop Subscriptions vs Paddle: side by side

DimensionLoop SubscriptionsPaddle
Starting priceFree – $99/moWinnerCustom
Free planYesWinnerNo
Pricing modelFreemiumUsage-based
Best forSmb, Ecommerce BrandsSaas, Indie Makers
PlatformsWeb, ApiWeb, Api
Rating4.9/5Winner4.4/5

Loop Subscriptions key facts

Vendor
Loop
Pricing
Freemium — Free – $99/mo
Free tier
Yes
Platforms
Web, Api
Best for
Smb, Ecommerce Brands
Editor rating
4.9 / 5
Founded
2021
Headquarters
Wilmington, Delaware, USA

Paddle key facts

Vendor
Paddle
Pricing
Usage-based — Custom
Free tier
No
Platforms
Web, Api
Best for
Saas, Indie Makers
Editor rating
4.4 / 5
Founded
2012
Headquarters
London, UK

Frequently asked questions

Is Loop Subscriptions better than Paddle?

Neither is universally better — Loop Subscriptions edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Loop Subscriptions or Paddle cheaper?

Loop Subscriptions is the more affordable of the two to get started, at free – $99/mo. Loop Subscriptions starts at free – $99/mo; Paddle starts at custom.

Can Loop Subscriptions replace Paddle?

Yes for most teams — both are subscription billing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.