Loops vs MailerLite
Updated June 2026 · A structured head-to-head comparison.
Simple email marketing with a generous free tier.
The verdict
Both Loops and MailerLite are credible email marketing tools, and the right pick comes down to your priorities.
Loops - Email for modern SaaS.
MailerLite - Simple email marketing with a generous free tier.
Loops vs MailerLite: side by side
| Dimension | Loops | MailerLite |
|---|---|---|
| Starting price | Free - $49/mo | Free - $9/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Startups, SaaS | Smb, Creators, Budget Conscious |
| Platforms | Web, API | Web, API |
| Rating | 4.7/5 | 4.6/5 |
Loops key facts
- Vendor
- Loops
- Pricing
- Freemium - Free - $49/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Startups, SaaS
- Editor rating
- 4.7 / 5
- Founded
- 2022
- Headquarters
- Remote
MailerLite key facts
- Vendor
- MailerLite
- Pricing
- Freemium - Free - $9/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Smb, Creators, Budget Conscious
- Editor rating
- 4.6 / 5
- Founded
- 2010
- Headquarters
- Vilnius, Lithuania
Frequently asked questions
Is Loops better than MailerLite?
Neither is universally better - Loops edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Loops or MailerLite cheaper?
Loops is the more affordable of the two to get started, at free - $49/mo. Loops starts at free - $49/mo; MailerLite starts at free - $9/mo.
Can Loops replace MailerLite?
Yes for most teams - both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.