Loops vs OneSignal
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Loops and OneSignal are credible email marketing tools, and the right pick comes down to your priorities.
Choose Loops if you want a higher overall rating (4.7/5). Email for modern SaaS.
Choose OneSignal if you'd rather have broader platform coverage. Push, email, and SMS messaging.
Loops vs OneSignal: side by side
| Dimension | Loops | OneSignal |
|---|---|---|
| Starting price | Free – $49/mo | Free – $9/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Startups, Saas | App Developers, Marketers |
| Platforms | Web, Api | Web, Ios, Android, ApiWinner |
| Rating | 4.7/5Winner | 4.5/5 |
Loops key facts
- Vendor
- Loops
- Pricing
- Freemium — Free – $49/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Startups, Saas
- Editor rating
- 4.7 / 5
- Founded
- 2022
- Headquarters
- Remote
OneSignal key facts
- Vendor
- OneSignal
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- App Developers, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2014
- Headquarters
- San Mateo, CA, USA
Frequently asked questions
Is Loops better than OneSignal?
Neither is universally better — Loops edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Loops or OneSignal cheaper?
Loops is the more affordable of the two to get started, at free – $49/mo. Loops starts at free – $49/mo; OneSignal starts at free – $9/mo.
Can Loops replace OneSignal?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.