Loops vs RD Station
Updated June 2026 · A structured head-to-head comparison.
Marketing automation for LatAm.
The verdict
Both Loops and RD Station are credible email marketing tools, and the right pick comes down to your priorities.
Choose Loops if you want a higher overall rating (4.7/5). Email for modern SaaS.
RD Station — Marketing automation for LatAm.
Loops vs RD Station: side by side
| Dimension | Loops | RD Station |
|---|---|---|
| Starting price | Free – $49/mo | Free – $50/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Subscription |
| Best for | Startups, Saas | Latam Smb |
| Platforms | Web, Api | Web |
| Rating | 4.7/5Winner | 4.5/5 |
Loops key facts
- Vendor
- Loops
- Pricing
- Freemium — Free – $49/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Startups, Saas
- Editor rating
- 4.7 / 5
- Founded
- 2022
- Headquarters
- Remote
RD Station key facts
- Vendor
- RD Station
- Pricing
- Subscription — Free – $50/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Latam Smb
- Editor rating
- 4.5 / 5
- Founded
- 2011
- Headquarters
- Florianópolis, Brazil
Frequently asked questions
Is Loops better than RD Station?
Neither is universally better — Loops edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Loops or RD Station cheaper?
Loops is the more affordable of the two to get started, at free – $49/mo. Loops starts at free – $49/mo; RD Station starts at free – $50/mo.
Can Loops replace RD Station?
Yes for most teams — both are email marketing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.