Maze vs UserTesting
Updated June 2026 · A structured head-to-head comparison.
Human insight and video testing.
The verdict
Both Maze and UserTesting are credible user research tools, and the right pick comes down to your priorities.
Choose Maze if you want a lower starting price (free - $99/mo) and a free plan to start on. Continuous product research platform.
Choose UserTesting if you'd rather have broader platform coverage. Human insight and video testing.
Maze vs UserTesting: side by side
| Dimension | Maze | UserTesting |
|---|---|---|
| Starting price | Free - $99/moWinner | Custom |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Product Teams, Designers | Enterprise, Research Teams |
| Platforms | Web, API | Web, iOS, Android, APIWinner |
| Rating | 4.5/5 | 4.5/5 |
Maze key facts
- Vendor
- Maze
- Pricing
- Freemium - Free - $99/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Product Teams, Designers
- Editor rating
- 4.5 / 5
- Founded
- 2018
- Headquarters
- Paris, France
UserTesting key facts
- Vendor
- UserTesting
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, iOS, Android, API
- Best for
- Enterprise, Research Teams
- Editor rating
- 4.5 / 5
- Founded
- 2007
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Maze better than UserTesting?
Neither is universally better - Maze edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Maze or UserTesting cheaper?
Maze is the more affordable of the two to get started, at free - $99/mo. Maze starts at free - $99/mo; UserTesting starts at custom.
Can Maze replace UserTesting?
Yes for most teams - both are user research tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.