Metricool vs Modash
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Metricool and Modash are credible social media management tools, and the right pick comes down to your priorities.
Choose Metricool if you want a lower starting price (free – $18/mo) and a free plan to start on. Manage and measure social and ads.
Choose Modash if you'd rather have a longer free trial (14 days). Influencer search across 250M+ creators.
Metricool vs Modash: side by side
| Dimension | Metricool | Modash |
|---|---|---|
| Starting price | Free – $18/moWinner | From $120/mo |
| Free plan | YesWinner | No |
| Free trial | — | 14 daysWinner |
| Pricing model | Freemium | Subscription |
| Best for | Smb, Freelancers | Dtc Brands, Agencies |
| Platforms | Web, Ios, Android | Web, Api |
| Rating | 4.6/5 | 4.7/5 |
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
Modash key facts
- Vendor
- Modash
- Pricing
- Subscription — From $120/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Api
- Best for
- Dtc Brands, Agencies
- Editor rating
- 4.7 / 5
- Founded
- 2018
- Headquarters
- Tallinn, Estonia
Frequently asked questions
Is Metricool better than Modash?
Neither is universally better — Modash edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Metricool or Modash cheaper?
Metricool is the more affordable of the two to get started, at free – $18/mo. Metricool starts at free – $18/mo; Modash starts at from $120/mo.
Can Metricool replace Modash?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.