Metricool vs Planable
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Metricool and Planable are credible social media management tools, and the right pick comes down to your priorities.
Choose Metricool if you want broader platform coverage. Manage and measure social and ads.
Planable — Social media collaboration and approval.
Metricool vs Planable: side by side
| Dimension | Metricool | Planable |
|---|---|---|
| Starting price | Free – $18/mo | Free – $11/user/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Smb, Freelancers | Agencies, Marketing Teams |
| Platforms | Web, Ios, AndroidWinner | Web |
| Rating | 4.6/5 | 4.6/5 |
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
Planable key facts
- Vendor
- Planable
- Pricing
- Freemium — Free – $11/user/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Agencies, Marketing Teams
- Editor rating
- 4.6 / 5
- Founded
- 2016
- Headquarters
- London, UK
Frequently asked questions
Is Metricool better than Planable?
Neither is universally better — Metricool edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Metricool or Planable cheaper?
Metricool is the more affordable of the two to get started, at free – $18/mo. Metricool starts at free – $18/mo; Planable starts at free – $11/user/mo.
Can Metricool replace Planable?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.