Metricool vs SocialPilot
Updated June 2026 · A structured head-to-head comparison.
Affordable social scheduling for agencies.
The verdict
Both Metricool and SocialPilot are credible social media management tools, and the right pick comes down to your priorities.
Choose Metricool if you want a lower starting price (free – $18/mo) and a free plan to start on. Manage and measure social and ads.
Choose SocialPilot if you'd rather have a longer free trial (14 days). Affordable social scheduling for agencies.
Metricool vs SocialPilot: side by side
| Dimension | Metricool | SocialPilot |
|---|---|---|
| Starting price | Free – $18/moWinner | From $30/mo |
| Free plan | YesWinner | No |
| Free trial | — | 14 daysWinner |
| Pricing model | Freemium | Subscription |
| Best for | Smb, Freelancers | Agencies, Smb |
| Platforms | Web, Ios, Android | Web, Ios, Android |
| Rating | 4.6/5 | 4.5/5 |
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
SocialPilot key facts
- Vendor
- SocialPilot
- Pricing
- Subscription — From $30/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android
- Best for
- Agencies, Smb
- Editor rating
- 4.5 / 5
- Founded
- 2014
- Headquarters
- Pune, India
Frequently asked questions
Is Metricool better than SocialPilot?
Neither is universally better — Metricool edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Metricool or SocialPilot cheaper?
Metricool is the more affordable of the two to get started, at free – $18/mo. Metricool starts at free – $18/mo; SocialPilot starts at from $30/mo.
Can Metricool replace SocialPilot?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.