Metricool vs Tailwind
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Metricool and Tailwind are credible social media management tools, and the right pick comes down to your priorities.
Choose Metricool if you want broader platform coverage. Manage and measure social and ads.
Tailwind — Social scheduling for Pinterest & Instagram.
Metricool vs Tailwind: side by side
| Dimension | Metricool | Tailwind |
|---|---|---|
| Starting price | Free – $18/mo | Free – $14.99/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Smb, Freelancers | Bloggers, Ecommerce |
| Platforms | Web, Ios, AndroidWinner | Web |
| Rating | 4.6/5 | 4.5/5 |
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
Tailwind key facts
- Vendor
- Tailwind
- Pricing
- Freemium — Free – $14.99/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Bloggers, Ecommerce
- Editor rating
- 4.5 / 5
- Founded
- 2012
- Headquarters
- Oklahoma City, OK, USA
Frequently asked questions
Is Metricool better than Tailwind?
Neither is universally better — Metricool edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Metricool or Tailwind cheaper?
Metricool is the more affordable of the two to get started, at free – $18/mo. Metricool starts at free – $18/mo; Tailwind starts at free – $14.99/mo.
Can Metricool replace Tailwind?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.