Metricool vs Umami
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Metricool and Umami are credible social media management tools, and the right pick comes down to your priorities.
Metricool — Manage and measure social and ads.
Umami — Open-source, privacy-focused analytics.
Metricool vs Umami: side by side
| Dimension | Metricool | Umami |
|---|---|---|
| Starting price | Free – $18/mo | Free – $9/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Smb, Freelancers | Developers, Privacy Conscious |
| Platforms | Web, Ios, Android | Self Hosted, Web, Api |
| Rating | 4.6/5 | 4.7/5 |
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
Umami key facts
- Vendor
- Umami
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web, Api
- Best for
- Developers, Privacy Conscious
- Editor rating
- 4.7 / 5
- Founded
- 2020
- Headquarters
- Open source
Frequently asked questions
Is Metricool better than Umami?
Neither is universally better — Umami edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Metricool or Umami cheaper?
Metricool is the more affordable of the two to get started, at free – $18/mo. Metricool starts at free – $18/mo; Umami starts at free – $9/mo.
Can Metricool replace Umami?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.