Metricool vs Upfluence
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Metricool and Upfluence are credible social media management tools, and the right pick comes down to your priorities.
Choose Metricool if you want a lower starting price (free – $18/mo) and a free plan to start on. Manage and measure social and ads.
Upfluence — Influencer marketing & creator management platform.
Metricool vs Upfluence: side by side
| Dimension | Metricool | Upfluence |
|---|---|---|
| Starting price | Free – $18/moWinner | Custom |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Smb, Freelancers | Dtc Brands, Agencies |
| Platforms | Web, Ios, Android | Web, Api |
| Rating | 4.6/5 | 4.4/5 |
Metricool key facts
- Vendor
- Metricool
- Pricing
- Freemium — Free – $18/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android
- Best for
- Smb, Freelancers
- Editor rating
- 4.6 / 5
- Founded
- 2015
- Headquarters
- Madrid, Spain
Upfluence key facts
- Vendor
- Upfluence
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Dtc Brands, Agencies
- Editor rating
- 4.4 / 5
- Founded
- 2013
- Headquarters
- New York, USA
Frequently asked questions
Is Metricool better than Upfluence?
Neither is universally better — Metricool edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Metricool or Upfluence cheaper?
Metricool is the more affordable of the two to get started, at free – $18/mo. Metricool starts at free – $18/mo; Upfluence starts at custom.
Can Metricool replace Upfluence?
Yes for most teams — both are social media management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.