Opteo vs Whatagraph
Updated June 2026 · A structured head-to-head comparison.
Automated marketing reports for agencies.
The verdict
Both Opteo and Whatagraph are credible marketing automation tools, and the right pick comes down to your priorities.
Choose Opteo if you want a lower starting price (from $99/mo), a longer free trial (30 days) and a higher overall rating (4.7/5). Google Ads optimization suggestions & monitoring.
Whatagraph — Automated marketing reports for agencies.
Opteo vs Whatagraph: side by side
| Dimension | Opteo | Whatagraph |
|---|---|---|
| Starting price | From $99/moWinner | From $259/mo |
| Free plan | No | No |
| Free trial | 30 daysWinner | — |
| Pricing model | Subscription | Subscription |
| Best for | Agencies, Ppc Specialists | Agencies, Smb |
| Platforms | Web | Web, Api |
| Rating | 4.7/5Winner | 4.5/5 |
Opteo key facts
- Vendor
- Opteo
- Pricing
- Subscription — From $99/mo
- Free tier
- Free trial (30 days)
- Platforms
- Web
- Best for
- Agencies, Ppc Specialists
- Editor rating
- 4.7 / 5
- Founded
- 2015
- Headquarters
- London, UK
Whatagraph key facts
- Vendor
- Whatagraph
- Pricing
- Subscription — From $259/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Agencies, Smb
- Editor rating
- 4.5 / 5
- Founded
- 2015
- Headquarters
- Vilnius, Lithuania
Frequently asked questions
Is Opteo better than Whatagraph?
Neither is universally better — Opteo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Opteo or Whatagraph cheaper?
Opteo is the more affordable of the two to get started, at from $99/mo. Opteo starts at from $99/mo; Whatagraph starts at from $259/mo.
Can Opteo replace Whatagraph?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.