Qualia vs Top Producer
Updated June 2026 · A structured head-to-head comparison.
CRM and lead nurturing for real estate.
The verdict
Both Qualia and Top Producer are credible real estate tools, and the right pick comes down to your priorities.
Choose Qualia if you want a higher overall rating (4.5/5). Digital closing platform for title and escrow.
Choose Top Producer if you'd rather have a lower starting price (from $179/mo) and broader platform coverage. CRM and lead nurturing for real estate.
Qualia vs Top Producer: side by side
| Dimension | Qualia | Top Producer |
|---|---|---|
| Starting price | Custom | From $179/moWinner |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Title Companies, Escrow | Agents, Teams |
| Platforms | Web | Web, Ios, AndroidWinner |
| Rating | 4.5/5Winner | 3.8/5 |
Qualia key facts
- Vendor
- Qualia
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web
- Best for
- Title Companies, Escrow
- Editor rating
- 4.5 / 5
- Founded
- 2015
- Headquarters
- San Francisco, CA, USA
Top Producer key facts
- Vendor
- Top Producer
- Pricing
- Subscription — From $179/mo
- Free tier
- No
- Platforms
- Web, Ios, Android
- Best for
- Agents, Teams
- Editor rating
- 3.8 / 5
- Founded
- 1982
- Headquarters
- Richmond, BC, Canada
Frequently asked questions
Is Qualia better than Top Producer?
Neither is universally better — Qualia edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Qualia or Top Producer cheaper?
Top Producer is the more affordable of the two to get started, at from $179/mo. Qualia starts at custom; Top Producer starts at from $179/mo.
Can Qualia replace Top Producer?
Yes for most teams — both are real estate tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.