Qualtrics vs Typeform
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Qualtrics and Typeform are credible forms surveys tools, and the right pick comes down to your priorities.
Choose Qualtrics if you want broader platform coverage. Experience management and survey platform.
Typeform — Forms and surveys that feel like conversations.
Qualtrics vs Typeform: side by side
| Dimension | Qualtrics | Typeform |
|---|---|---|
| Starting price | Free | Free – $29/mo |
| Free plan | Yes | Yes |
| Pricing model | Subscription | Freemium |
| Best for | Enterprise, Research Teams | Marketers, Smb |
| Platforms | Web, Ios, Android, ApiWinner | Web, Api |
| Rating | 4.4/5 | 4.5/5 |
Qualtrics key facts
- Vendor
- Qualtrics
- Pricing
- Subscription — Free
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- Enterprise, Research Teams
- Editor rating
- 4.4 / 5
- Founded
- 2002
- Headquarters
- Provo, UT, USA
Typeform key facts
- Vendor
- Typeform
- Pricing
- Freemium — Free – $29/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Marketers, Smb
- Editor rating
- 4.5 / 5
- Founded
- 2012
- Headquarters
- Barcelona, Spain
Frequently asked questions
Is Qualtrics better than Typeform?
Neither is universally better — Typeform edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Qualtrics or Typeform cheaper?
Qualtrics is the more affordable of the two to get started, at free. Qualtrics starts at free; Typeform starts at free – $29/mo.
Can Qualtrics replace Typeform?
Yes for most teams — both are forms surveys tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.