Recurly vs Smartrr
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Recurly and Smartrr are credible subscription billing tools, and the right pick comes down to your priorities.
Choose Recurly if you want a lower starting price (from $249/mo). Subscription management and recurring billing.
Choose Smartrr if you'd rather have a higher overall rating (4.7/5). Subscriptions and loyalty for Shopify.
Recurly vs Smartrr: side by side
| Dimension | Recurly | Smartrr |
|---|---|---|
| Starting price | From $249/moWinner | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Subscription |
| Best for | Subscription Businesses | Shopify Brands |
| Platforms | Web, Api | Web, Api |
| Rating | 4.3/5 | 4.7/5Winner |
Recurly key facts
- Vendor
- Recurly
- Pricing
- Subscription — From $249/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Subscription Businesses
- Editor rating
- 4.3 / 5
- Founded
- 2009
- Headquarters
- San Francisco, CA, USA
Smartrr key facts
- Vendor
- Smartrr
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Shopify Brands
- Editor rating
- 4.7 / 5
- Founded
- 2020
- Headquarters
- New York, NY, USA
Frequently asked questions
Is Recurly better than Smartrr?
Neither is universally better — Smartrr edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Recurly or Smartrr cheaper?
Recurly is the more affordable of the two to get started, at from $249/mo. Recurly starts at from $249/mo; Smartrr starts at custom.
Can Recurly replace Smartrr?
Yes for most teams — both are subscription billing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.