Semrush vs SpyFu
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Semrush and SpyFu are credible SEO tools tools, and the right pick comes down to your priorities.
Choose Semrush if you want a lower starting price (free - $139.95/mo), a free plan to start on, a longer free trial (7 days) and a higher overall rating (4.5/5). All-in-one marketing visibility suite.
SpyFu - Competitor keyword and PPC research.
Semrush vs SpyFu: side by side
| Dimension | Semrush | SpyFu |
|---|---|---|
| Starting price | Free - $139.95/moWinner | From $39/mo |
| Free plan | YesWinner | No |
| Free trial | 7 daysWinner | - |
| Pricing model | Subscription | Subscription |
| Best for | Agencies, Marketers, SEO Pros | Smb, Agencies |
| Platforms | Web, API | Web, API |
| Rating | 4.5/5Winner | 4.3/5 |
Semrush key facts
- Vendor
- Semrush Holdings
- Pricing
- Subscription - Free - $139.95/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Agencies, Marketers, SEO Pros
- Editor rating
- 4.5 / 5
- Founded
- 2008
- Headquarters
- Boston, MA, USA
SpyFu key facts
- Vendor
- SpyFu
- Pricing
- Subscription - From $39/mo
- Free tier
- No
- Platforms
- Web, API
- Best for
- Smb, Agencies
- Editor rating
- 4.3 / 5
- Founded
- 2005
- Headquarters
- Scottsdale, Arizona
Frequently asked questions
Is Semrush better than SpyFu?
Neither is universally better - Semrush edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Semrush or SpyFu cheaper?
Semrush is the more affordable of the two to get started, at free - $139.95/mo. Semrush starts at free - $139.95/mo; SpyFu starts at from $39/mo.
Can Semrush replace SpyFu?
Yes for most teams - both are SEO tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.