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SE Ranking vs Serpstat

Updated June 2026 · A structured head-to-head comparison.

Affordable all-in-one SEO platform.

Growth-hacking SEO platform.

The verdict

Both SE Ranking and Serpstat are credible seo tools tools, and the right pick comes down to your priorities.

Choose SE Ranking if you want a longer free trial (14 days). Affordable all-in-one SEO platform.

Choose Serpstat if you'd rather have a lower starting price (free – $59/mo) and a free plan to start on. Growth-hacking SEO platform.

SE Ranking vs Serpstat: side by side

DimensionSE RankingSerpstat
Starting priceFrom $65/moFree – $59/moWinner
Free planNoYesWinner
Free trial14 daysWinner
Pricing modelSubscriptionSubscription
Best forSmb, AgenciesSmb, Agencies
PlatformsWeb, ApiWeb, Api
Rating4.7/54.6/5

SE Ranking key facts

Vendor
SE Ranking
Pricing
Subscription — From $65/mo
Free tier
Free trial (14 days)
Platforms
Web, Api
Best for
Smb, Agencies
Editor rating
4.7 / 5
Founded
2013
Headquarters
Palo Alto, CA, USA

Serpstat key facts

Vendor
Serpstat
Pricing
Subscription — Free – $59/mo
Free tier
Yes
Platforms
Web, Api
Best for
Smb, Agencies
Editor rating
4.6 / 5
Founded
2013
Headquarters
Tallinn, Estonia

Frequently asked questions

Is SE Ranking better than Serpstat?

Neither is universally better — SE Ranking edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is SE Ranking or Serpstat cheaper?

Serpstat is the more affordable of the two to get started, at free – $59/mo. SE Ranking starts at from $65/mo; Serpstat starts at free – $59/mo.

Can SE Ranking replace Serpstat?

Yes for most teams — both are seo tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.