Smartlook vs VWO
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Smartlook and VWO are credible ab testing tools, and the right pick comes down to your priorities.
Choose Smartlook if you want a higher overall rating (4.6/5). Qualitative analytics for web and apps.
VWO - A/B testing and CRO platform.
Smartlook vs VWO: side by side
| Dimension | Smartlook | VWO |
|---|---|---|
| Starting price | Free - $55/mo | Free |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Subscription |
| Best for | Product Teams, Smb | Marketers, Product Teams |
| Platforms | Web, iOS, Android | Web, API |
| Rating | 4.6/5Winner | 4.3/5 |
Smartlook key facts
- Vendor
- Smartlook (Cisco)
- Pricing
- Freemium - Free - $55/mo
- Free tier
- Yes
- Platforms
- Web, iOS, Android
- Best for
- Product Teams, Smb
- Editor rating
- 4.6 / 5
- Founded
- 2016
- Headquarters
- Brno, Czech Republic
VWO key facts
- Vendor
- Wingify
- Pricing
- Subscription - Free
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Marketers, Product Teams
- Editor rating
- 4.3 / 5
- Founded
- 2010
- Headquarters
- New Delhi, India
Frequently asked questions
Is Smartlook better than VWO?
Neither is universally better - Smartlook edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Smartlook or VWO cheaper?
Smartlook is the more affordable of the two to get started, at free - $55/mo. Smartlook starts at free - $55/mo; VWO starts at free.
Can Smartlook replace VWO?
Yes for most teams - both are ab testing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.