Smartrr vs Togai
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Smartrr and Togai are credible subscription billing tools, and the right pick comes down to your priorities.
Choose Smartrr if you want a higher overall rating (4.7/5). Subscriptions and loyalty for Shopify.
Togai — Metering and monetization for usage pricing.
Smartrr vs Togai: side by side
| Dimension | Smartrr | Togai |
|---|---|---|
| Starting price | Custom | Custom |
| Free plan | No | No |
| Pricing model | Subscription | Usage-based |
| Best for | Shopify Brands | Saas, Startups |
| Platforms | Web, Api | Web, Api |
| Rating | 4.7/5Winner | 4.5/5 |
Smartrr key facts
- Vendor
- Smartrr
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Shopify Brands
- Editor rating
- 4.7 / 5
- Founded
- 2020
- Headquarters
- New York, NY, USA
Togai key facts
- Vendor
- Togai
- Pricing
- Usage-based — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Saas, Startups
- Editor rating
- 4.5 / 5
- Founded
- 2022
- Headquarters
- Wilmington, DE, USA
Frequently asked questions
Is Smartrr better than Togai?
Neither is universally better — Smartrr edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Smartrr or Togai cheaper?
Smartrr is the more affordable of the two to get started, at custom. Smartrr starts at custom; Togai starts at custom.
Can Smartrr replace Togai?
Yes for most teams — both are subscription billing tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.