StatCounter vs WhatConverts
Updated June 2026 · A structured head-to-head comparison.
Real-time visitor tracking and stats.
Lead tracking and marketing attribution.
The verdict
Both StatCounter and WhatConverts are credible web analytics tools, and the right pick comes down to your priorities.
Choose StatCounter if you want a lower starting price (free – $9/mo) and a free plan to start on. Real-time visitor tracking and stats.
Choose WhatConverts if you'd rather have a higher overall rating (4.8/5). Lead tracking and marketing attribution.
StatCounter vs WhatConverts: side by side
| Dimension | StatCounter | WhatConverts |
|---|---|---|
| Starting price | Free – $9/moWinner | From $30/mo |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Solopreneurs, Smb | Agencies, Smb |
| Platforms | Web, Api | Web, Api |
| Rating | 4.4/5 | 4.8/5Winner |
StatCounter key facts
- Vendor
- StatCounter
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Solopreneurs, Smb
- Editor rating
- 4.4 / 5
- Founded
- 1999
- Headquarters
- Dublin, Ireland
WhatConverts key facts
- Vendor
- WhatConverts
- Pricing
- Subscription — From $30/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Agencies, Smb
- Editor rating
- 4.8 / 5
- Founded
- 2015
- Headquarters
- Charlotte, NC, USA
Frequently asked questions
Is StatCounter better than WhatConverts?
Neither is universally better — WhatConverts edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is StatCounter or WhatConverts cheaper?
StatCounter is the more affordable of the two to get started, at free – $9/mo. StatCounter starts at free – $9/mo; WhatConverts starts at from $30/mo.
Can StatCounter replace WhatConverts?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.