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Swoogo vs Whova

Updated June 2026 · A structured head-to-head comparison.

Event registration and marketing.

Event management and app.

The verdict

Both Swoogo and Whova are credible event management tools, and the right pick comes down to your priorities.

Swoogo — Event registration and marketing.

Choose Whova if you'd rather have broader platform coverage. Event management and app.

Swoogo vs Whova: side by side

DimensionSwoogoWhova
Starting priceCustomCustom
Free planNoNo
Pricing modelSubscriptionSubscription
Best forEvent TeamsConferences, Associations
PlatformsWebWeb, Ios, AndroidWinner
Rating4.7/54.6/5

Swoogo key facts

Vendor
Swoogo
Pricing
Subscription — Custom
Free tier
No
Platforms
Web
Best for
Event Teams
Editor rating
4.7 / 5
Founded
2015
Headquarters
Remote

Whova key facts

Vendor
Whova
Pricing
Subscription — Custom
Free tier
No
Platforms
Web, Ios, Android
Best for
Conferences, Associations
Editor rating
4.6 / 5
Founded
2013
Headquarters
San Diego, CA, USA

Frequently asked questions

Is Swoogo better than Whova?

Neither is universally better — Swoogo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Swoogo or Whova cheaper?

Swoogo is the more affordable of the two to get started, at custom. Swoogo starts at custom; Whova starts at custom.

Can Swoogo replace Whova?

Yes for most teams — both are event management tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.