Umami vs WhatConverts
Updated June 2026 · A structured head-to-head comparison.
Lead tracking and marketing attribution.
The verdict
Both Umami and WhatConverts are credible web analytics tools, and the right pick comes down to your priorities.
Choose Umami if you want a lower starting price (free – $9/mo) and a free plan to start on. Open-source, privacy-focused analytics.
WhatConverts — Lead tracking and marketing attribution.
Umami vs WhatConverts: side by side
| Dimension | Umami | WhatConverts |
|---|---|---|
| Starting price | Free – $9/moWinner | From $30/mo |
| Free plan | YesWinner | No |
| Pricing model | Freemium | Subscription |
| Best for | Developers, Privacy Conscious | Agencies, Smb |
| Platforms | Self Hosted, Web, Api | Web, Api |
| Rating | 4.7/5 | 4.8/5 |
Umami key facts
- Vendor
- Umami
- Pricing
- Freemium — Free – $9/mo
- Free tier
- Yes
- Platforms
- Self Hosted, Web, Api
- Best for
- Developers, Privacy Conscious
- Editor rating
- 4.7 / 5
- Founded
- 2020
- Headquarters
- Open source
WhatConverts key facts
- Vendor
- WhatConverts
- Pricing
- Subscription — From $30/mo
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Agencies, Smb
- Editor rating
- 4.8 / 5
- Founded
- 2015
- Headquarters
- Charlotte, NC, USA
Frequently asked questions
Is Umami better than WhatConverts?
Neither is universally better — WhatConverts edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Umami or WhatConverts cheaper?
Umami is the more affordable of the two to get started, at free – $9/mo. Umami starts at free – $9/mo; WhatConverts starts at from $30/mo.
Can Umami replace WhatConverts?
Yes for most teams — both are web analytics tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.