Workato vs Zapier
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Workato and Zapier are credible automation tools tools, and the right pick comes down to your priorities.
Choose Workato if you want a higher overall rating (4.7/5). Enterprise automation and integration.
Choose Zapier if you'd rather have a lower starting price (free – $19.99/mo) and a free plan to start on. Automate work across 7,000+ apps.
Workato vs Zapier: side by side
| Dimension | Workato | Zapier |
|---|---|---|
| Starting price | Custom | Free – $19.99/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Enterprise | Smb, Marketers, Operations |
| Platforms | Web, Api | Web, Api |
| Rating | 4.7/5Winner | 4.5/5 |
Workato key facts
- Vendor
- Workato
- Pricing
- Subscription — Custom
- Free tier
- No
- Platforms
- Web, Api
- Best for
- Enterprise
- Editor rating
- 4.7 / 5
- Founded
- 2013
- Headquarters
- Mountain View, CA, USA
Zapier key facts
- Vendor
- Zapier
- Pricing
- Freemium — Free – $19.99/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Smb, Marketers, Operations
- Editor rating
- 4.5 / 5
- Founded
- 2011
- Headquarters
- San Francisco, CA, USA
Frequently asked questions
Is Workato better than Zapier?
Neither is universally better — Workato edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Workato or Zapier cheaper?
Zapier is the more affordable of the two to get started, at free – $19.99/mo. Workato starts at custom; Zapier starts at free – $19.99/mo.
Can Workato replace Zapier?
Yes for most teams — both are automation tools tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.