Best Software for B2b Marketers in 2026

9 tools built for b2b marketers, ranked on pricing, features, and real-world fit. Zuddl, Goldcast, Koala lead the list, and 3 offer a free tier to start on.

Zuddl

Webinars and events for enterprise.

4.7(300)Custom

Goldcast

B2B webinar & event marketing platform.

4.7(220)Custom

Koala

Buyer intent and visitor signals.

4.7(110)Free - $750/mo

Chili Piper

Inbound scheduling and routing.

4.6(700)From $15/user/mo

RB2B

Identify anonymous US site visitors.

4.5(90)Free - $149/mo

Oktopost

Social media management for B2B.

4.4(240)Custom

Leadfeeder

Dealfront

Identify website visitors for sales.

4.3(700)Free - $139/mo

Terminus

Account-based engagement platform.

4.3(500)Custom

RollWorks

NextRoll

Account-based marketing platform.

4.3(500)Custom

Frequently asked questions

What is the best software for b2b marketers?

Zuddl is our top pick for b2b marketers in 2026 - Webinars and events for enterprise. Goldcast and Koala are also strong, depending on your budget and stack.

Is there free software for b2b marketers?

Yes - Koala, RB2B, Leadfeeder offer a free tier you can start on. They are a good way to trial the workflow before paying.

How many software tools are built for b2b marketers?

We track 9 tools suited to b2b marketers. Use the filters on the browse page to narrow by price, platform, free tier, and rating.

Looking for something specific? Search the full catalog, or use the guided finder to get matched.