Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Clay
- Pricing
- Freemium — Free – $149/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Revops, Growth Teams, Agencies
- Editor rating
- 4.8 / 5
- Founded
- 2017
- Headquarters
- New York, USA
What is Clay?
Clay is a sales intelligence tool from Clay. Clay aggregates 100+ data providers into a spreadsheet-like canvas and uses AI to enrich, research, and personalize outbound at scale.
Clay uses freemium pricing and offers a free tier you can start on without a credit card. Free – $149/mo.
It's best suited to revops, growth-teams, agencies and runs on Web, Api.
Standout strengths include waterfall enrichment, ai research agents, huge integration library. Worth weighing: credit costs add up, learning curve.
Clay pricing
Pros
- Waterfall enrichment
- AI research agents
- Huge integration library
Cons
- Credit costs add up
- Learning curve
Clay vs alternatives
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Frequently asked questions
What is Clay?
Clay aggregates 100+ data providers into a spreadsheet-like canvas and uses AI to enrich, research, and personalize outbound at scale.
How much does Clay cost?
Clay is freemium-priced. It has a free tier. Paid plans start at $149/mo.
Does Clay have a free trial?
Clay offers a free tier rather than a time-limited trial.
What platforms does Clay support?
Clay is available on Web, Api.