Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Magical
- Pricing
- Freemium — Free – $10/user/mo
- Free tier
- Yes
- Platforms
- Web, Windows, Mac
- Best for
- Sales Teams, Support Teams
- Editor rating
- 4.6 / 5
- Founded
- 2020
- Headquarters
- San Francisco, CA, USA
What is Magical?
Magical is a automation tools tool from Magical. Magical is a productivity automation tool that uses text shortcuts and AI to autofill messages and move data between tabs.
Magical uses freemium pricing and offers a free tier you can start on without a credit card. Free – $10/user/mo.
It's best suited to sales teams, support teams and runs on Web, Windows, Mac.
Standout strengths include fast text expansion, ai message drafting, works across web apps. Worth weighing: browser-only, limited deep workflow logic.
Magical pricing
Pros
- Fast text expansion
- AI message drafting
- Works across web apps
Cons
- Browser-only
- Limited deep workflow logic
Magical vs alternatives
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Frequently asked questions
What is Magical?
Magical is a productivity automation tool that uses text shortcuts and AI to autofill messages and move data between tabs.
How much does Magical cost?
Magical is freemium-priced. It has a free tier. Paid plans start at $10/user/mo.
Does Magical have a free trial?
Magical offers a free tier rather than a time-limited trial.
What platforms does Magical support?
Magical is available on Web, Windows, Mac.