Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Mixpanel
- Pricing
- Freemium — Free – $24/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Product Teams, Startups
- Editor rating
- 4.5 / 5
- Founded
- 2009
- Headquarters
- San Francisco, CA, USA
What is Mixpanel?
Mixpanel is a product analytics tool from Mixpanel. Mixpanel tracks user events to reveal product engagement and retention.
Mixpanel uses freemium pricing and offers a free tier you can start on without a credit card. Free – $24/mo.
It's best suited to product-teams, startups and runs on Web, Api.
Standout strengths include powerful event analysis, generous free tier, good funnels & retention. Worth weighing: setup effort, costs scale with events.
Mixpanel pricing
Pros
- Powerful event analysis
- Generous free tier
- Good funnels & retention
Cons
- Setup effort
- Costs scale with events
Mixpanel vs alternatives
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Frequently asked questions
What is Mixpanel?
Mixpanel tracks user events to reveal product engagement and retention.
How much does Mixpanel cost?
Mixpanel is freemium-priced. It has a free tier. Paid plans start at $24/mo.
Does Mixpanel have a free trial?
Mixpanel offers a free tier rather than a time-limited trial.
What platforms does Mixpanel support?
Mixpanel is available on Web, Api.