Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Persona
- Pricing
- Usage-based — Free
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Fintech, Marketplaces
- Editor rating
- 4.6 / 5
- Founded
- 2018
- Headquarters
- San Francisco, CA, USA
What is Persona?
Persona is a compliance tool from Persona. Persona provides configurable identity verification and KYC for onboarding and fraud prevention.
Persona uses usage-based pricing and offers a free tier you can start on without a credit card. Free.
It's best suited to fintech, marketplaces and runs on Web, Api.
Standout strengths include highly configurable, good developer experience, global coverage. Worth weighing: costs scale with volume.
Persona pricing
Pros
- Highly configurable
- Good developer experience
- Global coverage
Cons
- Costs scale with volume
Persona vs alternatives
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Frequently asked questions
What is Persona?
Persona provides configurable identity verification and KYC for onboarding and fraud prevention.
How much does Persona cost?
Persona is usage-based-priced. It has a free tier.
Does Persona have a free trial?
Persona offers a free tier rather than a time-limited trial.
What platforms does Persona support?
Persona is available on Web, Api.