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Best Klaviyo alternatives in 2026

Looking for an alternative to Klaviyo? Whether you've outgrown it, find the pricing steep, or just want to weigh your options, these are the strongest marketing automation alternatives in 2026 — ranked on pricing, features, and who each one fits best. Klaviyo itself has a free tier, so we've flagged where each option is cheaper, simpler, or more specialized.

  1. 1
    Drip
    Best for: ecommerce

    Ecommerce email marketing automation. A popular email marketing alternative to Klaviyo — from $39/mo. Particularly strong for ecommerce.

  2. 2
    ActiveCampaign
    Best for: smb

    If Klaviyo feels like overkill or over-budget, ActiveCampaign is a leaner option. Email marketing + automation + CRM. Pricing: from $15/mo.

  3. 3
    Shopify
    Best for: ecommerce

    Shopify goes head-to-head with Klaviyo on features. The leading platform to start and run a store. Best suited to ecommerce. From $29/mo.

  4. 4
    Gorgias
    Best for: ecommerce

    A well-rated helpdesk pick. Helpdesk built for ecommerce. Gorgias starts at from $10/mo, making it a credible Klaviyo replacement.

  5. 5
    Encharge
    Best for: saas

    Marketing automation for SaaS. A popular marketing automation alternative to Klaviyo — from $79/mo. Particularly strong for saas.

  6. 6
    Smile.io
    Best for: ecommerce-brands

    If Klaviyo feels like overkill or over-budget, Smile.io is a leaner option with a genuinely usable free tier. Loyalty and rewards programs. Pricing: free – $49/mo.

  7. 7
    OneSignal
    Best for: app-developers

    OneSignal goes head-to-head with Klaviyo on features with a genuinely usable free tier. Push, email, and SMS messaging. Best suited to app-developers. Free – $9/mo.

  8. 8
    Braze
    Best for: enterprise

    A well-rated marketing automation pick. Customer engagement for mobile-first brands. Braze starts at custom, making it a credible Klaviyo replacement.

Still considering Klaviyo itself? Read our Klaviyo review →

Frequently asked questions

What is the best Klaviyo alternative?

Drip is our top-rated Klaviyo alternative for 2026. Ecommerce email marketing automation. From $39/mo.

Is there a free Klaviyo alternative?

Yes — Smile.io, OneSignal all offer a free tier you can start on without a credit card.

Why switch from Klaviyo?

Common reasons are price, a simpler feature set, better fit for a specific use case, or platform support. Each tool above notes where it has an edge over Klaviyo.