Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate
Key facts
- Vendor
- Klaviyo
- Pricing
- Freemium — Free – $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
What is Klaviyo?
Klaviyo is a marketing automation tool from Klaviyo. Klaviyo is an email and SMS platform built for ecommerce, deeply integrated with Shopify.
Klaviyo uses freemium pricing and offers a free tier you can start on without a credit card. Free – $45/mo.
It's best suited to ecommerce, dtc-brands and runs on Web, Api.
Standout strengths include deep shopify integration, powerful segmentation, email + sms. Worth weighing: expensive at scale, overkill for non-ecommerce.
Klaviyo pricing
Pros
- Deep Shopify integration
- Powerful segmentation
- Email + SMS
Cons
- Expensive at scale
- Overkill for non-ecommerce
Klaviyo vs alternatives
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Frequently asked questions
What is Klaviyo?
Klaviyo is an email and SMS platform built for ecommerce, deeply integrated with Shopify.
How much does Klaviyo cost?
Klaviyo is freemium-priced. It has a free tier. Paid plans start at $45/mo.
Does Klaviyo have a free trial?
Klaviyo offers a free tier rather than a time-limited trial.
What platforms does Klaviyo support?
Klaviyo is available on Web, Api.