Klaviyo vs Loops
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Klaviyo and Loops are credible marketing automation tools, and the right pick comes down to your priorities.
Klaviyo — The data-driven marketing platform for ecommerce.
Loops — Email for modern SaaS.
Klaviyo vs Loops: side by side
| Dimension | Klaviyo | Loops |
|---|---|---|
| Starting price | Free – $45/mo | Free – $49/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Ecommerce, Dtc Brands | Startups, Saas |
| Platforms | Web, Api | Web, Api |
| Rating | 4.6/5 | 4.7/5 |
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium — Free – $45/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Loops key facts
- Vendor
- Loops
- Pricing
- Freemium — Free – $49/mo
- Free tier
- Yes
- Platforms
- Web, Api
- Best for
- Startups, Saas
- Editor rating
- 4.7 / 5
- Founded
- 2022
- Headquarters
- Remote
Frequently asked questions
Is Klaviyo better than Loops?
Neither is universally better — Loops edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Klaviyo or Loops cheaper?
Klaviyo is the more affordable of the two to get started, at free – $45/mo. Klaviyo starts at free – $45/mo; Loops starts at free – $49/mo.
Can Klaviyo replace Loops?
Yes for most teams — both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.