Best Marketing Automation Software in 2026

Updated June 2026 · Independently ranked by our editors

The best platforms to automate campaigns, lead nurturing, and customer journeys, from SMB to enterprise.

1
ActiveCampaign
Best for: SMB automation + CRM
Best-in-class automation with a built-in CRM at a fair price.
4.5From $15/moVisit
2
Klaviyo
Best for: Ecommerce
The data-driven choice for ecommerce, deeply integrated with Shopify.
4.6Free – $45/moVisit
3
HubSpot
Best for: All-in-one
Marketing, sales, and service on one connected platform.
4.5Free – $20/seat/moVisit
4
Brevo
Best for: Email + SMS value
Affordable email and SMS automation priced by sends.
4.5Free – $9/moVisit

Our methodology

Rankings combine our editor scoring (ease of use, value, feature depth, and support), aggregated third-party ratings (G2, Capterra), pricing transparency, and fit for the stated use case. We update rankings as pricing and products change; the date below reflects the last review.