Act-On vs ActiveCampaign
Updated June 2026 · A structured head-to-head comparison.
Email marketing + automation + CRM.
The verdict
Both Act-On and ActiveCampaign are credible marketing automation tools, and the right pick comes down to your priorities.
Act-On - Marketing automation for growing teams.
Choose ActiveCampaign if you'd rather have a lower starting price (from $15/mo), a longer free trial (14 days), broader platform coverage and a higher overall rating (4.5/5). Email marketing + automation + CRM.
Act-On vs ActiveCampaign: side by side
| Dimension | Act-On | ActiveCampaign |
|---|---|---|
| Starting price | Custom | From $15/moWinner |
| Free plan | No | No |
| Free trial | - | 14 daysWinner |
| Pricing model | Subscription | Subscription |
| Best for | Smb, Enterprise | Smb, Marketers |
| Platforms | Web, API | Web, iOS, Android, APIWinner |
| Rating | 4.1/5 | 4.5/5Winner |
Act-On key facts
- Vendor
- Act-On Software
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, API
- Best for
- Smb, Enterprise
- Editor rating
- 4.1 / 5
- Founded
- 2008
- Headquarters
- Portland, Oregon
ActiveCampaign key facts
- Vendor
- ActiveCampaign
- Pricing
- Subscription - From $15/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, iOS, Android, API
- Best for
- Smb, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2003
- Headquarters
- Chicago, IL, USA
Frequently asked questions
Is Act-On better than ActiveCampaign?
Neither is universally better - ActiveCampaign edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Act-On or ActiveCampaign cheaper?
ActiveCampaign is the more affordable of the two to get started, at from $15/mo. Act-On starts at custom; ActiveCampaign starts at from $15/mo.
Can Act-On replace ActiveCampaign?
Yes for most teams - both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.