Compiled & fact-checked by the Softwares.com Editorial Team · Last reviewed June 2026 · How we rate
Key facts
- Vendor
- Act-On Software
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, API
- Best for
- Smb, Enterprise
- Editor rating
- 4.1 / 5
- Founded
- 2008
- Headquarters
- Portland, Oregon
What is Act-On?
Act-On is a marketing automation tool from Act-On Software. Act-On is a marketing automation platform offering email, automated programs, lead scoring, landing pages, and analytics for B2B and B2C marketers.
Act-On uses subscription pricing. Custom.
It's best suited to smb, enterprise and runs on Web, API.
Standout strengths include mature automation features, good lead scoring, responsive support. Worth weighing: custom pricing only, interface can feel dated.
Act-On pricing
Pros
- Mature automation features
- Good lead scoring
- Responsive support
Cons
- Custom pricing only
- Interface can feel dated
Act-On vs alternatives
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Frequently asked questions
What is Act-On?
Act-On is a marketing automation platform offering email, automated programs, lead scoring, landing pages, and analytics for B2B and B2C marketers.
How much does Act-On cost?
Act-On is subscription-priced.
Does Act-On have a free trial?
Act-On does not advertise a free trial.
What platforms does Act-On support?
Act-On is available on Web, API.