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Act-On vs KnoCommerce

Updated June 2026 · A structured head-to-head comparison.

Marketing automation for growing teams.

Post-purchase surveys and attribution.

The verdict

Both Act-On and KnoCommerce are credible marketing automation tools, and the right pick comes down to your priorities.

Act-On - Marketing automation for growing teams.

Choose KnoCommerce if you'd rather have a lower starting price (free - $49/mo), a free plan to start on and a higher overall rating (4.8/5). Post-purchase surveys and attribution.

Act-On vs KnoCommerce: side by side

DimensionAct-OnKnoCommerce
Starting priceCustomFree - $49/moWinner
Free planNoYesWinner
Pricing modelSubscriptionFreemium
Best forSmb, EnterpriseSmb, Ecommerce Brands
PlatformsWeb, APIWeb, API
Rating4.1/54.8/5Winner

Act-On key facts

Vendor
Act-On Software
Pricing
Subscription - Custom
Free tier
No
Platforms
Web, API
Best for
Smb, Enterprise
Editor rating
4.1 / 5
Founded
2008
Headquarters
Portland, Oregon

KnoCommerce key facts

Vendor
Kno
Pricing
Freemium - Free - $49/mo
Free tier
Yes
Platforms
Web, API
Best for
Smb, Ecommerce Brands
Editor rating
4.8 / 5
Founded
2020
Headquarters
Austin, Texas, USA

Frequently asked questions

Is Act-On better than KnoCommerce?

Neither is universally better - KnoCommerce edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.

Is Act-On or KnoCommerce cheaper?

KnoCommerce is the more affordable of the two to get started, at free - $49/mo. Act-On starts at custom; KnoCommerce starts at free - $49/mo.

Can Act-On replace KnoCommerce?

Yes for most teams - both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.

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