Act-On vs AfterSell
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both Act-On and AfterSell are credible marketing automation tools, and the right pick comes down to your priorities.
Act-On - Marketing automation for growing teams.
Choose AfterSell if you'd rather have a lower starting price (free - $34.99/mo), a free plan to start on and a higher overall rating (4.9/5). Post-purchase upsells for Shopify.
Act-On vs AfterSell: side by side
| Dimension | Act-On | AfterSell |
|---|---|---|
| Starting price | Custom | Free - $34.99/moWinner |
| Free plan | No | YesWinner |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Enterprise | Ecommerce Teams, Smb |
| Platforms | Web, API | Web |
| Rating | 4.1/5 | 4.9/5Winner |
Act-On key facts
- Vendor
- Act-On Software
- Pricing
- Subscription - Custom
- Free tier
- No
- Platforms
- Web, API
- Best for
- Smb, Enterprise
- Editor rating
- 4.1 / 5
- Founded
- 2008
- Headquarters
- Portland, Oregon
AfterSell key facts
- Vendor
- AfterSell (Rokt)
- Pricing
- Freemium - Free - $34.99/mo
- Free tier
- Yes
- Platforms
- Web
- Best for
- Ecommerce Teams, Smb
- Editor rating
- 4.9 / 5
- Founded
- 2020
- Headquarters
- Vancouver, Canada
Frequently asked questions
Is Act-On better than AfterSell?
Neither is universally better - AfterSell edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Act-On or AfterSell cheaper?
AfterSell is the more affordable of the two to get started, at free - $34.99/mo. Act-On starts at custom; AfterSell starts at free - $34.99/mo.
Can Act-On replace AfterSell?
Yes for most teams - both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.