ActiveCampaign vs Freshmarketer
Updated June 2026 · A structured head-to-head comparison.
Email marketing + automation + CRM.
Marketing automation in the Freshworks suite.
The verdict
Both ActiveCampaign and Freshmarketer are credible marketing automation tools, and the right pick comes down to your priorities.
Choose ActiveCampaign if you want a longer free trial (14 days), broader platform coverage and a higher overall rating (4.5/5). Email marketing + automation + CRM.
Choose Freshmarketer if you'd rather have a lower starting price (free - $11/user/mo) and a free plan to start on. Marketing automation in the Freshworks suite.
ActiveCampaign vs Freshmarketer: side by side
| Dimension | ActiveCampaign | Freshmarketer |
|---|---|---|
| Starting price | From $15/mo | Free - $11/user/moWinner |
| Free plan | No | YesWinner |
| Free trial | 14 daysWinner | - |
| Pricing model | Subscription | Freemium |
| Best for | Smb, Marketers | Smb, Startups |
| Platforms | Web, iOS, Android, APIWinner | Web, API |
| Rating | 4.5/5Winner | 4.3/5 |
ActiveCampaign key facts
- Vendor
- ActiveCampaign
- Pricing
- Subscription - From $15/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, iOS, Android, API
- Best for
- Smb, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2003
- Headquarters
- Chicago, IL, USA
Freshmarketer key facts
- Vendor
- Freshworks
- Pricing
- Freemium - Free - $11/user/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Smb, Startups
- Editor rating
- 4.3 / 5
- Founded
- 2017
- Headquarters
- San Mateo, California
Frequently asked questions
Is ActiveCampaign better than Freshmarketer?
Neither is universally better - ActiveCampaign edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is ActiveCampaign or Freshmarketer cheaper?
Freshmarketer is the more affordable of the two to get started, at free - $11/user/mo. ActiveCampaign starts at from $15/mo; Freshmarketer starts at free - $11/user/mo.
Can ActiveCampaign replace Freshmarketer?
Yes for most teams - both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.