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Freshmarketer

by Freshworks

Marketing automation in the Freshworks suite.

Compiled & fact-checked by the Softwares.com Editorial Team · Last reviewed June 2026 · How we rate

Freshmarketer screenshot

Key facts

Vendor
Freshworks
Pricing
Freemium - Free - $11/user/mo
Free tier
Yes
Platforms
Web, API
Best for
Smb, Startups
Editor rating
4.3 / 5
Founded
2017
Headquarters
San Mateo, California

What is Freshmarketer?

Freshmarketer is a marketing automation tool from Freshworks. Freshmarketer is the marketing automation product from Freshworks, offering email campaigns, journeys, chatbots, and segmentation tied to Freshsales CRM.

Freshmarketer uses freemium pricing and offers a free tier you can start on without a credit card. Free - $11/user/mo.

It's best suited to smb, startups and runs on Web, API.

Standout strengths include tight crm integration, affordable entry tiers, multichannel journeys. Worth weighing: best within freshworks stack, reporting could be deeper.

Freshmarketer pricing

Free
Free
Get Free
Growth
$11/user/mo
Get Growth

Pros

  • Tight CRM integration
  • Affordable entry tiers
  • Multichannel journeys

Cons

  • Best within Freshworks stack
  • Reporting could be deeper

Freshmarketer vs alternatives

See all Freshmarketer alternatives →

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Frequently asked questions

What is Freshmarketer?

Freshmarketer is the marketing automation product from Freshworks, offering email campaigns, journeys, chatbots, and segmentation tied to Freshsales CRM.

How much does Freshmarketer cost?

Freshmarketer is freemium-priced. It has a free tier. Paid plans start at $11/user/mo.

Does Freshmarketer have a free trial?

Freshmarketer offers a free tier rather than a time-limited trial.

What platforms does Freshmarketer support?

Freshmarketer is available on Web, API.