Compiled & fact-checked by the Softwares.com Editorial Team · Last reviewed June 2026 · How we rate
Key facts
- Vendor
- Freshworks
- Pricing
- Freemium - Free - $11/user/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Smb, Startups
- Editor rating
- 4.3 / 5
- Founded
- 2017
- Headquarters
- San Mateo, California
What is Freshmarketer?
Freshmarketer is a marketing automation tool from Freshworks. Freshmarketer is the marketing automation product from Freshworks, offering email campaigns, journeys, chatbots, and segmentation tied to Freshsales CRM.
Freshmarketer uses freemium pricing and offers a free tier you can start on without a credit card. Free - $11/user/mo.
It's best suited to smb, startups and runs on Web, API.
Standout strengths include tight crm integration, affordable entry tiers, multichannel journeys. Worth weighing: best within freshworks stack, reporting could be deeper.
Freshmarketer pricing
Pros
- Tight CRM integration
- Affordable entry tiers
- Multichannel journeys
Cons
- Best within Freshworks stack
- Reporting could be deeper
Freshmarketer vs alternatives
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Frequently asked questions
What is Freshmarketer?
Freshmarketer is the marketing automation product from Freshworks, offering email campaigns, journeys, chatbots, and segmentation tied to Freshsales CRM.
How much does Freshmarketer cost?
Freshmarketer is freemium-priced. It has a free tier. Paid plans start at $11/user/mo.
Does Freshmarketer have a free trial?
Freshmarketer offers a free tier rather than a time-limited trial.
What platforms does Freshmarketer support?
Freshmarketer is available on Web, API.