Freshmarketer vs Klaviyo
Updated June 2026 · A structured head-to-head comparison.
Marketing automation in the Freshworks suite.
The verdict
Both Freshmarketer and Klaviyo are credible marketing automation tools, and the right pick comes down to your priorities.
Freshmarketer - Marketing automation in the Freshworks suite.
Choose Klaviyo if you'd rather have a higher overall rating (4.6/5). The data-driven marketing platform for ecommerce.
Freshmarketer vs Klaviyo: side by side
| Dimension | Freshmarketer | Klaviyo |
|---|---|---|
| Starting price | Free - $11/user/mo | Free - $45/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Smb, Startups | Ecommerce, Dtc Brands |
| Platforms | Web, API | Web, API |
| Rating | 4.3/5 | 4.6/5Winner |
Freshmarketer key facts
- Vendor
- Freshworks
- Pricing
- Freemium - Free - $11/user/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Smb, Startups
- Editor rating
- 4.3 / 5
- Founded
- 2017
- Headquarters
- San Mateo, California
Klaviyo key facts
- Vendor
- Klaviyo
- Pricing
- Freemium - Free - $45/mo
- Free tier
- Yes
- Platforms
- Web, API
- Best for
- Ecommerce, Dtc Brands
- Editor rating
- 4.6 / 5
- Founded
- 2012
- Headquarters
- Boston, MA, USA
Frequently asked questions
Is Freshmarketer better than Klaviyo?
Neither is universally better - Klaviyo edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is Freshmarketer or Klaviyo cheaper?
Freshmarketer is the more affordable of the two to get started, at free - $11/user/mo. Freshmarketer starts at free - $11/user/mo; Klaviyo starts at free - $45/mo.
Can Freshmarketer replace Klaviyo?
Yes for most teams - both are marketing automation tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.
Side-by-side software breakdowns and pricing changes - in your inbox monthly.