ActiveCampaign vs Mailchimp
Updated June 2026 · A structured head-to-head comparison.
Email marketing + automation + CRM.
The verdict
Choose ActiveCampaign for serious automation and a built-in CRM. Choose Mailchimp for simpler campaigns and brand familiarity. ActiveCampaign wins on automation depth; Mailchimp on ease.
ActiveCampaign vs Mailchimp: side by side
| Dimension | ActiveCampaign | Mailchimp |
|---|---|---|
| Automation | Best-in-classWinner | Good |
| CRM included | YesWinner | Limited |
| Ease of use | Moderate | HighWinner |
ActiveCampaign key facts
- Vendor
- ActiveCampaign
- Pricing
- Subscription — From $15/mo
- Free tier
- Free trial (14 days)
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Marketers
- Editor rating
- 4.5 / 5
- Founded
- 2003
- Headquarters
- Chicago, IL, USA
Mailchimp key facts
- Vendor
- Intuit
- Pricing
- Freemium — Free – $13/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Ecommerce, Beginners
- Editor rating
- 4.3 / 5
- Founded
- 2001
- Headquarters
- Atlanta, GA, USA