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Mailchimp

by Intuit

Email marketing for small businesses.

4.3(12,700)Email Marketing

Reviewed by the Softwares.com Editorial Team · Last updated June 2026 · How we rate

Mailchimp screenshot

Key facts

Vendor
Intuit
Pricing
Freemium — Free – $13/mo
Free tier
Yes
Platforms
Web, Ios, Android, Api
Best for
Smb, Ecommerce, Beginners
Editor rating
4.3 / 5
Founded
2001
Headquarters
Atlanta, GA, USA

What is Mailchimp?

Mailchimp is a email marketing tool from Intuit. Mailchimp is a popular email marketing platform with automation, landing pages, and a free tier.

Mailchimp uses freemium pricing and offers a free tier you can start on without a credit card. Free – $13/mo.

It's best suited to smb, ecommerce, beginners and runs on Web, Ios, Android, Api.

Standout strengths include beginner-friendly, strong templates, brand recognition. Worth weighing: gets expensive as list grows, automation weaker than rivals.

Mailchimp pricing

Free
Free
  • Up to 500 contacts
Get Free
Essentials
$13/mo
  • A/B testing
Get Essentials
Standard
$20/mo
  • Automation
  • Retargeting
Get Standard

Pros

  • Beginner-friendly
  • Strong templates
  • Brand recognition

Cons

  • Gets expensive as list grows
  • Automation weaker than rivals

Mailchimp vs alternatives

See all Mailchimp alternatives →

Ready to try Mailchimp?

Start free and see if it fits your workflow.

Work at Intuit? Claim this listing to keep it accurate.

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Frequently asked questions

What is Mailchimp?

Mailchimp is a popular email marketing platform with automation, landing pages, and a free tier.

How much does Mailchimp cost?

Mailchimp is freemium-priced. It has a free tier. Paid plans start at $13/mo.

Does Mailchimp have a free trial?

Mailchimp offers a free tier rather than a time-limited trial.

What platforms does Mailchimp support?

Mailchimp is available on Web, Ios, Android, Api.