HubSpot vs Mailchimp
Updated June 2026 · A structured head-to-head comparison.
The verdict
Both HubSpot and Mailchimp are credible crm tools, and the right pick comes down to your priorities.
Choose HubSpot if you want a longer free trial (14 days), broader platform coverage, more native integrations and a higher overall rating (4.5/5). All-in-one CRM, marketing, and sales platform.
Mailchimp — Email marketing for small businesses.
HubSpot vs Mailchimp: side by side
| Dimension | HubSpot | Mailchimp |
|---|---|---|
| Starting price | Free – $20/seat/mo | Free – $13/mo |
| Free plan | Yes | Yes |
| Free trial | 14 daysWinner | — |
| Pricing model | Freemium | Freemium |
| Best for | Smb, Marketing Teams, Startups | Smb, Ecommerce, Beginners |
| Platforms | Web, Mac, Windows, Ios, Android, ApiWinner | Web, Ios, Android, Api |
| Integrations | 6+ integrationsWinner | — |
| Rating | 4.5/5Winner | 4.3/5 |
HubSpot key facts
- Vendor
- HubSpot, Inc.
- Pricing
- Freemium — Free – $20/seat/mo
- Free tier
- Yes
- Platforms
- Web, Mac, Windows, Ios, Android, Api
- Best for
- Smb, Marketing Teams, Startups
- Editor rating
- 4.5 / 5
- Founded
- 2006
- Headquarters
- Cambridge, MA, USA
Mailchimp key facts
- Vendor
- Intuit
- Pricing
- Freemium — Free – $13/mo
- Free tier
- Yes
- Platforms
- Web, Ios, Android, Api
- Best for
- Smb, Ecommerce, Beginners
- Editor rating
- 4.3 / 5
- Founded
- 2001
- Headquarters
- Atlanta, GA, USA
Frequently asked questions
Is HubSpot better than Mailchimp?
Neither is universally better — HubSpot edges ahead on overall rating, but the best choice depends on price, platforms, and your use case. See the side-by-side table above.
Is HubSpot or Mailchimp cheaper?
HubSpot is the more affordable of the two to get started, at free – $20/seat/mo. HubSpot starts at free – $20/seat/mo; Mailchimp starts at free – $13/mo.
Can HubSpot replace Mailchimp?
Yes for most teams — both are crm tools with heavily overlapping features. The main trade-offs are pricing and platform support, covered in the comparison above.